According to the licensing agreement, myntra will be assisting bebe with wholesale distribution through a network of independent third-party franchise partners and distributors.
Bebe is a San Francisco, CA-based women’s retail brand established in 1976. The brand develops and produces a line of women’s apparel, accessories, and perfume. Bebe is set to offer an extensive range of apparel across the country for women through their new distribution licensing agreement with Myntra Jabong Pvt. Ltd.